Whether your business regularly sells gift cards or just expects to see a bump in sales around certain holidays, it pays to have a good relationship with your processor. Many card providers offer easy-to-start gift card programs that don’t cost very much. 상품권현금교환
Digital gift cards offer fast user log-ins and allow customers to check their balance. Moreover, they also avoid the expense of moving dollars around payment networks.
Cost-Effective
Gift cards are a relatively inexpensive product to produce, making them a cost-effective way to boost sales and foster customer loyalty. They’re typically a low-cost alternative to traditional cash purchases and can be reloaded at the point of sale to cut down on processing fees and other transaction costs.
You can offer gift cards through your payment processor or work with an independent vendor that specializes in these products. The best option is to choose a provider that offers custom options for branding and a robust POS system designed to maximize performance. Look for fast user log-ins, code grouping and QR scanning that make redemption quick and efficient.
A well-designed tracking system allows businesses to assess the effectiveness of their gift card programs by monitoring granular data. This includes transaction volume, reload size and usage frequency, and redemption rate. Businesses can also increase their reach by partnering with complementary businesses to offer joint discounts and promotions.
Easy to Produce
Gift cards are easy to produce — and even easier for businesses to add as an upsell. Typically, they are delivered in digital form so that customers can instantly access them on their mobile device. They also come in a variety of colors and designs that can fit branding for a business.
In addition to boosting revenue, they can help a business during periods of low sales or holidays. For example, florists can offer gift cards to their customers two weeks before Mother’s Day or Christmas to encourage repeat purchases and bolster revenue. In addition, if a customer is unable to use their gift card, they can request a full refund in the form of a new card that can be used at a later time.
Viable Business Model
Gift cards are a popular business incentive for employees, but they can be expensive to produce and distribute. A company that wants to avoid these costs can offer digital-first solutions, like eGift cards, instead of physical cards. This helps reduce environmental impact, and customers receive their gift card instantly through email.
In addition, companies can promote their digital-first offering by incorporating gift cards into loyalty programs. This can increase customer engagement, and it can even result in higher sales.
Another important consideration is the ability to manage and track results. Whether you are measuring total sales, redemptions or other metrics, it is essential to have a reliable system in place that will report accurate and timely results. To make this possible, choose a payment processing solution that prioritizes security and provides fast user log-ins. It’s also crucial to implement a closed-loop system that prevents gift cards from being used outside the store where they were issued.
Easy to Market
Just like any other product, small business gift cards require marketing to get people noticing and buying. Promote the cards through your in-store signage, encourage employees to mention them to customers as part of natural conversation when bringing the bill, and include them on your email newsletters.
In addition to promoting gift cards through traditional channels, consider offering them online. Using a provider that offers a digital option, where buyers receive numbers or barcodes they can redeem on your website or mobile app, allows you to bypass physical card delivery altogether and save on additional fees.
Additionally, make sure you have a system in place to record and track gift card sales and redemptions. This will enable you to better understand customer habits and needs, as well as identify popular products and services. Using a POS system or payment processor that provides this functionality is ideal, and many solutions offer integrated options for easy setup.